The key to effective Internet based survey design and implementation is striking a balance between what is possible and what is sensible. Just because things can be done on the Internet does not mean that they necessarily should be done. LearningBridge's philosophy is that technology is a tool, not an end in itself. With this in mind, LearningBridge designs web-based products around clients' lowest common denominators. Technologically savvy clients with uniform high speed equipment, for example, have different knowledge acquisition capabilities in a web based environment than technologically transitional clients with slower or less uniform equipment. We respect that. Equally to the point, we are able to develop turn key knowledge acquisition products that draw upon as much or as little design support as clients wish to provide. If, for example, clients wish to bring in third parties for survey methodology development and analysis, we can readily accommodate this as part of the overall design process. You, the client, are in control. We capture the knowledge, you put it to good use.